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Swedish House Mafia: Save The World (official music video)

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We’ve already expressed our sorrows about Swedish House Mafia’s latest single “Save the World”, but the just released music video for the song makes us even more bewildered as to what direction the trio is headed in. The video starts out with innocent people in nasty predicaments, such as being carjacked, mugged, or robbed, and proceeds to ask the innocuous question of “who’s going to save the world tonight?” The answer, according to the video at least, are cute K9s who pounce on evildoers and show up in fortuitous locations. It’s not that the cinematography is bad (quite the contrary, it’s pretty good), but that the whole thing is just a little bizarre. Seriously though, we can’t quite decide if this video is a good extended metaphor, or is actually just as silly as it seems on the surface. One thing’s for sure though: this video is a far cry from the topless women and Ibiza club scene of SHM’s previous video for “Miami 2 Ibiza,” and we definitely thought those two made for a winning combination. Let us know what you think in the comments.

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