SHM gives another clue about upcoming announcement at Creamfields, confuses us more

Swedish House Mafia Clue

Swedish House Mafia played at Creamfields this past week, and of course they had to tease us about their upcoming announcement on September 23rd. The trio has just shared a video from the event, which has another clue thrown into the mix — a cryptic array of circles with letters and numbers you can see above. Now, we do see the 12 and 16 again (December 16, 161211.com) that we told you about before, but now there are more even more numbers thrown into the mix. We still don’t have a grip on what exactly SHM has planned, but our interest is certainly piqued by all the hidden messages and secret websites. Full video after the break.

PS: It’s definitely not Alesso joining SHM. We asked him at Electric Zoo.

 

Posted by on September 6th, 2011 at 11:51 am.
  • Anonymous

    Sept 23rd is too far away and how can you even figure out a message LIKE THAT!?

  • Lauri Makikalli

    call robert langdon

  • James Perng

    someone at zoo putting up shm posters told me that they’re gonna play at madison square garden. whatttt?!

  • http://www.roncasseldesign.com Ron Cassel

    This image is a hidden link on http://161211.com/

  • Badguy1521

    what is the opening track of this set called

  • http://www.facebook.com/KyleTremberth Kyle Tremberth

    Alesso “Nillionaire” vs “Together” (Sebastian Ingrosso bootleg)

  • dangles

    if you hold your mouse over the far left hand side of the page in the middle, there is a hidden link which takes you to a newspaper cut-out about an unsigned uk band called zeeb????

  • dangles

    forgot to say, that this is on http://161211.com/

  • Joey Khodanian

    dude great find dangles

  • http://www.facebook.com/profile.php?id=600245277 Brian McArdle

    based on the obvious combinations we can assume that the definites are that SHM = Swedish House Mafia and that the 12, 16, and 11 are for December 16th, 2011. this Leaves 3 numbers left (12,14, 07). The only logical thing I can come up with for those numbers is another date (June 14th, 2012, this falls during the middle the approximate middle of next years EDC tour, maybe?). I would assume that if this was for an album drop there would have been an “A” in the code and if it was some sort of tour their would be a “T”, but there is neither. I saw someone posted earlier than they were told SHM could be playing at Madison Square Garden, and this does seem possible since there is an M, S, and G in the code. So assuming that information was correct we are left with  B, N, S, K, M & O.
    The only things I can come up with for the remaining letters (comment if you have other theories):
     - BNM – “Brand New Member”
     - NM   – “New Member”
     - MB   – “Metal Band” – (in reference to “Zeeb” who is the band linked on their secret site)

    I will update this post if I can come up with any more theories as to some combinations of the letters as I am currently trying to connect the 2 dates together.

  • maxx

    man show me a picture of this or send me a link pleas

  • dangles

    http://161211.com/mag.jpg

    this is the image which is hidden on the left hand side of http://161211.com/ for anyone that can’t find it…really confusing

  • Egonny

    New website/hint: http://230911.com
    Every 30 minutes (for example 16:00-16:02 and 16:30-16:32), this video shows up: http://www.230911.com/FlashVideo.swf .

  • Egonny

    Totally not new, actually, but may be interesting, idk.

  • maxx

    thanks for the video, thats the same like creamfields. But I still can’t solve this code

  • The Dream

    alesso is the new member !

  • Egonny

    It’s already said that he’s not. However, it the possibility of Eric Prydz joining SHM still stands.

  • http://www.facebook.com/robert.iraeta Robert Iraëta

    Looks like theres 3 more pcs to be unveiled…the zeeb? picture is one…if you highlight the page..youll notice the zeeb? link outlined and three more slots on top…

  • http://www.facebook.com/robert.iraeta Robert Iraëta

    For the record..Checked out the Zeeb? Band!!…There music is really good!!!…Def buying a copy of there albums!!

  • http://www.facebook.com/profile.php?id=532389292 Kenneth Rosario

    December 16th 2011 is the return of Zeeb, SHM is sidetracking us. On Zeeb’s website they said that they’d leave but that they were gonna be back. Unless SHM would be working with Zeeb, we wont know. They are a trio, but I dont know really. June 7, 2012 might be the olympics as well, we do not know.

  • http://www.facebook.com/profile.php?id=532389292 Kenneth Rosario

    (2) (S)wedish (H)ouse (M)afia shows= (M)adison (S)quare (G)arden 11 16 12 (O)Ne (N)ight (S)tand (M)ilton (K)eynes (B)owl 07 14 12? I had different dates, and on twitter they told me I was close, these werent the dates I had, but I think this is it.

  • maxx

    but this makes no sense. This wouldn’t be that big and why should they make a site to promote the secret worldwide ? 
    What would the people from brazil or norway got out of this? Yes, nothing.

  • Ron Laan

    Until the return?
    Wasn’t Eric Prydz a SHM member?

  • Anonymous

    They said they have more than enough tracks for an album but they want to find a creative way to release it. What can be more creative than this whole crazy riddle shit they’ve created? I say that they are dropping an album on 9/23 and gonna hit a massive world tour after. I believe this even more cause if you go to 230911.com, there’s no #11 it’s the roman numeral for 2 instead, hinting the second album. Anyways as someone else stated, I think the whole Zeeb shit is just to sidetrack people.

  • http://engadget.com/editor/jacob-schulman Jacob Schulman

    It’s Swedish House Mafia.

  • ILikeHouseMusik

    Guy’s watch the video on the screen and watch this video: http://www.youtube.com/watch?v=DZj91V-rh1Q&feature=channel_video_title

    Part’s it are the same footage, meaning they are related in some way, in the what’s behind the curtain video, they iconic white banner falls down and we know what that means, remember, One? Also the 4 second preview of what appears to be an amazing song, I’m almost positive it will be a release a massive song or even better an entire album. This whole thing is to thank their fans, a single date at MSG, doesn’t appeal to someone in europe, it’s going to big, An insane album followed by a possible World Tour
     

  • Smellydoggy

    All interesting analysis above. Did none of you get the email directly from them, about wanting to thank the people that were there ‘at the beginning’? The surprise is to thank the people that were at the Brixton (London) show in 2009 and the NYC gig (I’m in London, not sure where that NYC gig was).

    So it makes perfect sense, as someone said above, that they are putting on two shows, perhaps even free?, one in London, and one in NYC. They ALSO said in the email that access to the “surprise” will be limited to the exact same number of people that bought tickets for those previously mentioned gigs….so maybe if these are bigger shows, then those people get priority access, or priority area…i’m just guessing, but the email indicates that there will be events in London and NYC.