Avicii featured in Bud Light Super Bowl ad, mixes business with pleasure

Avicii-Super-Bowl-ad

We can say things like “EDM has gone mainstream” until we’re blue in the face, but honestly, this is on a whole different level. Rumors have been swirling of an Avicii Super Bowl commercial, and the leaked Bud Light Platinum Lager ad below confirms that the Swede will be getting some airtime during today’s game. Not only is “Levels” the soundtrack to the ad which focuses on mixing business with pleasure, but Tim himself is seen spinning at the hipster loft it’s set in. It’s completely insane how fast Avicii has risen in the past year, and it’s even more amazing that such a huge company like Anheuser-Busch was avant garde enough to put him in its ad. Still, we’re thrilled to see Tim getting the recognition he deserves, and it just might be the secret weapon to get young people drinking this beer.

Posted by on February 5th, 2012 at 10:43 am.
  • http://twitter.com/DSquaredDan Dan Derksen

    I love how they used the vocals from the Flo Rida version. FAIL

  • http://theverge.com Jacob Schulman

    Video pulled from YouTube, but you can still watch it here: http://db.tt/N1kRr5a5

  • Kyle Tremberth

    Is he spinning on an NS7…?? With 2 pairs of Beats headphones?

  • Travis Erdman

    no?

  • Faithless1

    in actuality flo-rida took it from tim berglin aka avicii. levels was out before flo-rida’s version. avicii is also credited on flo rida’s soundtrack for the sample.

  • electrodan

    You’re a fucking idiot.

  • Guest

    EDM is getting too big. They need to rally the base instead of trying to get more sales

  • http://twitter.com/DorianDayEDM Dorian Day

    that’s the only part of this that bothered me, that he’s not using CDJs and he had to wear beats instead of his v-modas.

  • Robschanz

    Yeah that is completely absurd.  

  • http://www.facebook.com/SpaceTB Matt Mateusz

    avicii better not sell out like david guetta

  • http://twitter.com/OfficialMikeC Mike C

    It’s called product placement my friends. Do you really think he cared what he was “spinning” on in the commercial? 

  • Egonny

    You’re already too late

  • Egonny

    You think Flo Rida made these vocals? Think again.
    http://www.youtube.com/watch?v=WzibSiJv8hc&feature=player_detailpage#t=9s
    It’s idiots like you that show how dumb the mainstream audience is.

  • http://www.facebook.com/people/Devin-Nord/29906190 Devin Nord

    yep. she also passed away recently.

    Tim is awesome. I think its great that he was able to do this for AB.

  • http://twitter.com/DSquaredDan Dan Derksen

    I know who the f*ck did the original vocals asshat. The vocals in this video have the pitched down blended in with the original vocals. Avicii’s Levels does not have the pitched down vocals. Listen really carefully as the voice comes in. the “get a feeling” sounds off, which is how it sounds in Flo-Rida’s version.

  • LebBros

    I hate when the mainstream takes our music and murders it to death.
    loved  Levels when Avicii first dropped it as ID but now i cant stand the damn song !!!
    Still though Tim is a Brilliant producer and i enjoy his music. DJ Sets on the other hand Suck.

    Rant Over …

  • http://www.facebook.com/profile.php?id=1106400013 Alyssa Dawn Olson

    where’s etta james’ credit