Pepsi and Coca-Cola will see themselves in a heavyweight battle this summer as both brands prepare new global ad campaigns. Coke has a history of working with electronic artists, having teamed up with David Guetta and Daft Punk to distribute “Club Coke” bottles in 2011. This summer, Coke will take on the 2012 London Olympic Games with their “Move To The Beat” campaign, which also features Mark Ronson’s “Anywhere in the World” as the official song.
Pepsi has their own mega-promotion in the works – retaliating with a commanding dose of EDM themselves. The international soda brand will be turning their attention to the 25th-anniversary of Michael Jackson’s Bad - a campaign slated for mid-May that will feature a series of remixes from superstar DJs. Names that have been included with the project have been
Skrillex, Diplo, and A-Trak – the same threesome that graced the cover of Billboard this February. The remixes of “Bad” will be available for download exclusively via a special Pepsi-can promotion that will require fans to scan a code with their phone.
Update: We’ve just been contacted by Skrillex’s team who let us know that he is not involved in this promotion… More as we get it.