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Universal Music Group starts PM:AM Recordings, new EDM-focused label

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In another sign of the EDM times, Universal Music Group is launching a new dance label called PM:AM Recordings. According to the press release, the new imprint is comprised of A&R (artist and repertoire) reps from Universal offices worldwide, and will focus on tracks that “currently dominate the airwaves of Radio 1 and festivals alike.” Universal has a bit of experience with big EDM tracks, having signed Avicii’s “Levels” and “Silhouettes,” not to mention “Calling (Lose My Mind).” It will be interesting to see how the label develops, but we’re of course happy to see the big guys investing in the best music ever.

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