There is not doubt in our minds that EDM has hit the big leagues and Adidas Originals seems to be in agreement. The sportswear brand is launching Stripes Sessions, a global music event series, and the first performance features Dada Life. The duo is hosting their in-store performance — which we’ve lovingly dubbed “Dadadidas” — tonight and it will be streamed live from Paris beginning at 3 PM EST. AraabMuzik is scheduled to perform the second date in Berlin but more artists and locations are set to be announced throughout the year.
We have our fingers crossed that America will make the list but considering how well EDM is doing in America, we’re not too worried. Check out the teaser video above and head over to adidas Originals’ Facebook page for details and further announcements. Check back for information on how to access the live stream.
Update: You can tune into Dada Life’s live-stream by heading here, and we’ve embedded it below.