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LA Times: Coachella organizers to announce cruise event tonight at 6PM PST (update: confirmed)

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Yesterday, Goldenvoice — the event organizers most well-known for Coachella — hinted on its social media channels that

it would be making an announcement this evening at 6PM Pacific time. As with anything related to the festival circuit, there was much hype and speculation surrounding the pending announcement — with many assuming it would reveal a (possibly new) permanent home for popular festival.

The LA Times, however, is reporting otherwise.

Update: See below.

“Those familiar with Goldenvoice’s plans but not willing to go on record tell Pop & Hiss that the promoter has been quietly organizing a music-themed cruise that would sail out of Florida and further expand the Coachella brand,” they write. They continue to speculate that it could launch as early as December, but that — shocker — pricing, dates, and artist information are still unknown.

We’re poking around with some of our own sources to verify the information, but we won’t have to wait long. The official announcement is slated for 6PM PT.

Via: LA Times

Update: All aboard the S.S. Coachella. Goldenvoice has confirmed that the S.S. Coachella will set set sail with the first Coachella music festival at sea for two cruises, to the Bahamas on December 16-19, and Jamaica on the 19-23rd. Headliners include Pulp, Hot Chip, James Murphy, Girl Talk, and more. Tickets go on sale Saturday at 10AM PST!

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