Great Monday morning news for those of you who can’t make the trip to Belgium for Tomorrowland this year: the entire festival will be broadcast on YouTube for three days in July, the 27th, 28th, and 29th. Billboard.biz broke the news this morning on the “first-of-its-kind live-stream-meets-produced-program” opportunity, which will combine live music streams along with behind-the-scenes footage to give folks an unprecedented look into how things are going down for seven hours a day.
Tomorrowland’s founder Michiel Beers told Billboard that since they couldn’t sell everyone a ticket, “it was important to us to bring them something high-quality they could experience at home.” After the success of the Tomorrowland aftermovie last year on YouTube, the decision to use the world’s largest video sharing service was a no-brainer.
Of course, this is a business move (if a particularly awesome one), so YouTube and Tomorrowland will be selling ads to sponsors, but organizers promise that “everything will be ploughed into making next year’s Tomorrowland TV even bigger and better.”
Stay tuned for more information as we get it. Next weekend just got a bit more interesting though, don’t you think?