In 1998, Tiesto unleashed a side project under the moniker Allure. After collaborating with other producers, the small Allure project seemed to burn out until the release of Kiss from the Past in June 2011. No one was sure if Tijs was still part of the group, and it wasn’t clear until Tiesto officially handed the project off to his protegé with their new collaboration on “Pair of Dice.” The grinding bassline starts off the song before tremendous big room synths come into play creating an anthemic tune. It seems that the time has come for Allure to make his own name and will also be releasing a track on Revealed Recordings with Marcel Woods, “Ready.”
PS: To get more of a feel for Allure’s sound, subscribe to his podcast, Pure By Allure, on iTunes.