The American Music Awards creates new category for Electronic Dance Music, David Guetta wins inaugural award
While the night was clearly defined by American pop culture, and a sweeping victory from Canada’s primary export, Justin Beiber, last night’s American Music Awards marked another milestone in electronic music’s acceptance into the US consciousness. French-pop-house-auteur, David Guetta, took home the very first AMA for the category of Electronic Dance Music, stealing the limelight from fellow EDM-heavyweights, Calvin Harris and Skrillex. Regardless of the inevitable cries of popular culture co-opting and dumbing down the electronic sound, EDM’s official recognition in many of the largest awards ceremonies in 2012 is a good thing. By bringing mainstream validation to what was once an underground phenomena it further validates something we’ve been saying all along – dance music is here to stay.