In 2012,when rumors of Simon Cowell’s entry into electronic music began circulating the internet, the entire scene reeled in disgust. Thankfully plans for the show were squashed a few months later – the legitimacy of electronic music and the DJing artform left intact. Enter Doron Orfir Casting, the evil masterminds behind the wildly successful Jersey Shore. Their website, www.edmcasting.com, provides us with a brief sense of what to expect out of the proposed competition – an over-the-top and incredibly kitsch mainstream attempt at appealing to the “EDM Generation.”
We aren’t sure what to expect here. It could expose the world to ton’s of new talent, or it could just be another prime time cash in that is less concerned with talent and more concerned with the bottom line. Here’s hoping for the former.