When Swedish House Mafia first announced the Black Tie Rave concept, some fans were confused. Attending a rave in cocktail attire isn’t typical, but it is unique. Despite the confusion, as with everything the trio do, demand was high and the first round of tickets disappeared quickly raising over $437,000 in the process. Auction number two takes place this Friday beginning at 10am. We anticipate the demand will be similarly high, so prepare to bid quickly. The starting price is $100 and the proceeds will benefit both the victims of Hurricane Sandy and the Save the Children foundation – in memory of the lives lost in the Newtown tragedy.
“During the process of planning the Black Tie Rave, the Newton tragedy happened and we decided that as we had already raised more money than we had hoped for, that we would add Save The Children to the list of charities who will benefit from this event. Their work helping children who have suffered violence of all kinds is incredible and it felt right to bring them into what fundraising efforts we can achieve through this tour.”