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SFX finalizes purchase of B2S, adds Decibel, Hard Bass, Thrillogy, Knock Out and Loudness to event roster

SFX Entertainment continues on its acquisition run by completing a purchase of the remaining 50 percent of B2S Holding BV, a promotional company that specializes in hard dance music. Originally reported back in December, this completed purchase adds Decibel, Hard Bass, Thrillogy, Knock Out and Loudness to SFX’s ever expanding event catalog.

Initially acquiring 50% of B2S as part of its October 2013 acquisition of ID&T, SFX paid an additional $14.3 million in cash and issued 400,000 shares of common stock for the outstanding percentage.

Via: Wall Street Journal

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