Unfortunately, the Soundcloud alterations don’t stop there. One change in particular targets artists – and not those of a Kaskade or Deadmau5 caliber, both of whom are looking to construct or already using their own platforms for fans to receive music – and unsurprisingly, users were never made aware that it was happening.
Following an email conversation between DJ Brainz, a Sub.FM DJ and owner of UK garage community forum Slick N Fresh, and Soundcloud, it became evident that the platform has handed over partial control and monitoring powers to Universal. Universal Music Group is the largest music corporation in the world and includes Interscope, Def Jam, Capitol Records, and dozens more underneath the umbrella branch of UMG. As revealed through the email correspondences, Soundcloud has given Universal full-fledged access to flag accounts, remove songs, and even terminate user accounts on behalf of the platform.
Images courtesy of Do Androids Dance.
While branches of UMG labels like Interscope continue to share music on Soundcloud and thrive unrestrained by policy changes, the question of where the line is drawn begins to surface amongst users and artists familiar with the platform. To some, it has already become clear that Soundcloud is no longer a viable atmosphere for music hosting or sharing, and it seems likely that many more will continue to follow in the footsteps of Kaskade’s recent struggle with the platform.
Via: Do Androids Dance
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