In 2004, Eric Prydz released ‘Call On Me.’ Many saw it as a commercial cop-out, but the track’s worldwide success could not be shrugged at and lived long past the early noughties. From here the man behind Pryda Recordings took a seemingly clear cut path, opting for upfront progressive cuts and the development of his Pryda and Cirez D monikers that have turned him into one of the more versatile genre stalwarts of the past decade. For “Generate,” we hear Prydz at ease with his radio-friendly demons, channelling an epic top line into a more dialed back yet welcomingly intricate take on his rich melodic sound and that functions immaculately in the bigger rooms and festival spaces. Eric Prydz is the sort of artist who can keep you waiting a considerably long for a sign of life away from the road. “Generate” is evidence that these days, the wait is always a small factor in this unpredictable road to success the Swedish titan has taken. Here lies a truly inoffensive middle ground between the high end of progressive house and the peeking tendencies of radio-friendly dance music.

Purchase: Beatport 

Eric Prydz – Generate 

Tags: eric prydz, Generate, Pryda Recordings

Categories: Music