Major Lazer share new video for ‘Light It Up’
Major Lazer‘s agenda has always been a collaborative reflection of influences from all over the world. From the group’s inception and through its various members and collaborators, Major Lazer has tranformed sounds from every corner of the world into positive, unifying dance music. Their latest piece falls directly in line with the mission, bringing you to Ghana for the new video for “Light It Up.”
The tune was a stand out feature on 2015’s Peace Is The Mission, bringing in Fuse ODG’s patois vocals and Nyla for the final product. Since Fuse’s roots are in Ghana, the group zeroed in on West African coastal country to tell the track’s story, following a traditional funeral procession and the ensuing celebration of life that follows. The video’s director, Sam Pilling, explains further:
“Delving deeper into Ghanaian culture, we found that their traditional funeral ceremonies perfectly exemplify this sense of coming together to rise up against sadness. The whole community joins together, first in mourning the death, then in celebrating the life that was lived. We worked closely with a Ghanaian family and village, meeting the elders and receiving their blessing to film a real funeral ceremony. I found a poem ‘Kae’ [Remember] written in a traditional Ghanaian language—Twe—which felt like the perfect companion to the video as it is about reflecting on sadness but rising up and looking to the future and to new life.”
Ultimately, “Light It Up” embodies the Major Lazer ethos perfectly. Positivity and cultural exploration are the pillars of Diplo‘s dancehall triumvirate and the new video for “Light It Up” upholds them in poetic fashion.
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