Effective May 13, Beatport will be shutting down Beatport News, along with the platform’s streaming service, mobile app, video live streaming and events section. Additionally, the company’s auction – which had already been pushed back – has been adjourned indefinitely. It is not yet certain what will come of Beatport’s latest partnership with Scratch DJ Academy, in which a weekly, livestreamed series via Beatport’s video platform would be produced.

While Beatport’s ambition was to become a one stop shop for DJs and electronic music fans to more easily interact, the platform has since realized that, in the process, it had lost sight of its true identity: an online music store. In axing a number of its newer services, Beatport plans to refocus its attention and resources on continuously improving its primary asset, the Beatport Store.

Read Beatport’s full letter below:

Today, we have an important update regarding the Beatport platform and the services we offer.

When Beatport was acquired three years ago, part of the vision was to create a broad digital platform for DJs to engage fans of electronic music wherever they may be. The original Beatport Store and the Beatport brand became the foundation for this vision, upon which we added a streaming music service, mobile app, a video livestreaming platform, and a relaunched news and media property.

We have learned through this process however, that in our effort to be so many different things, we lost focus on bringing the best possible service and capabilities to our most loyal customers: the DJ community. As such, we have determined to invest in what is most important to our business and our customers, rather than adding yet another choice to a sea of streaming services.

This means we will be shutting down the Streaming service and mobile app, Beatport News, the Video livestreaming platform, and the Events section effective May 13, 2016. Additionally, while we plan to continue considering offers for Beatport, the previously detailed auction process will be suspended for now. We’d like to give our heartfelt thanks to all of the loyal listeners, readers, and viewers who have come to enjoy these services over the past year, as well as all the labels, artists, and promoters who have participated in them.

Going forward, we will refocus our attention and resources on our flagship business, the Beatport Store. We’ve already made noticeable improvements in site performance, with our most-used features (track, release, artist, and genre pages) running up to 51% faster.

For over 12 years, the Beatport Store has served DJs and the electronic music community. As a new generation of artists, performers, and sounds develop and grow, inspired by the leaders of today and the past, the Beatport Store will continue to be there to support the music and inspire the community.

— The Beatport Team

Via: Beatport

Read More:

Beatport’s auction gets pushed back

Beatport and Scratch DJ Academy announce music education partnership

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Tags: Beatport, sfx

Categories: Music