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The Chainsmokers’ formula for success has been discovered

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It’s pointless to deny The Chainsmokers‘ popularity — especially after their debut album debuted at the top of the Billboard charts. All of this success, however, stands in the face of critical responses that range from aloof indifference to vicious derision — many outlets are already calling the duo’s Memories…Do Not Open the worst LP of 2017 already.

Now, it appears, an enterprising individual out there has discovered the formula for The Chainsmokers’ brand of commercial, if not critical, success. The amusing video features a man playing a series of extremely basic chord progressions, while talking about the common threads that seem to underly every track in the duo’s catalogue. Not only does this video successfully prove how uninspiring and dull the duo’s music is — to say nothing of their repetitiveness — but also how criminally easy it is to write a hit EDM anthem in modern times.

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