YouTube has become one of the most popular streaming sites in the music industry within the past several years. Used more frequently by younger people, YouTube generates upwards of 1,000,000,000 plays a day. Now, with the help of YouTube’s geocoded streaming data, analysts have generated a map that shows music popularity and culture in the United States.
Taking into consideration two of the most prominent artists in the dance-pop crossover genre, Calvin Harris and The Chainsmokers, the following maps show relative popularity in different parts of the country. If one part of a map is lighter, it doesn’t mean people there weren’t watching the artist’s videos; it just means fans were more likely to listen to a variety of other artists. The darker the map, the more plays.
Below are the maps for both the Chainsmokers and Calvin Harris, listed in order of YouTube views.
The Chainsmokers have reached an all time high—their hit single, “Closer” has officially been in the top 40 charts for a full year—and are most popular in Northeastern college towns, and in Western states such as Utah.
Calvin Harris has garnered widespread support in 2017 for the release of his latest album Funk Wav Bounces Vol. 1 He has the most plays in southern Florida, the Northeast, and southern California. With collaborations with Frank Ocean, Migos, Schoolboy Q, PartyNextDoor, and D.R.A.M., Calvin Harris has made a name for himself as one of dance music’s most popular artists for his addictive pop-radio crossover.
H/T: New York Times
The Chainsmokers, Calvin Harris, Afrojack and more are nominated for the MTV VMAs 2017