The notoriously fashionable A-Trak has teamed up with Adidas for its recently announced global “Unite All Originals” campaign. Other artists featured in the campaign include Iggy Azalea (not to be confused with the infamous Azealia Banks), Geoff Lillemon, Daniel Disaster, Stööki, and SoMe, who directed the short film. A-Trak’s new tune with GTA, “Landline 2.0″ serves as the soundtrack for the ad and the talented DJ can be seen scratching and reconfiguring the single to fit the video.
“Unite All Orginals” is attached to Adidas’ collider platform which Hermann Deininger, CMO of the brand explains,
“is an innovative way of navigating content across the web, showcasing many different types of originality – from music producers to designers and digital artists to sculptors. The Adidas Collider is the next step in how we will approach our consumer digitally bringing him or her to the forefront of culture and showcasing how adidas Originals brings people together to create new forms of originality.”
The Potato Will Eat You project between Skrillex, A-Trak, and Diplo kicks off the mix series of the media hub venture with its debut episode coming from the legendary Moby. If you’ve been lucky enough to see him live, you know his action packed sets are uncompromising in nature and offer everything from gritty electro house to banging techno. The mix above features everything as stated and more, a signature set full of great party music. Potato eats Moby, Moby delivers mix, fans rejoice — tracklist below. (more…)
Social media has greatly enhanced the connection between fans and artists by allowing them to connect on a level far greater than that of a spectator. Facebook, Twitter, and Instagram have given us an unprecedented look into the lives of our modern day rockstars by taking us behind the booth, into their homes and studios, and even sometimes into their pasts. Click below the break to check out some of your favorite artists in their younger years and find out which superstars got an early start by strumming guitars or tickling the ivories. We have shots from Steve Angello, Chuckie, Skrillex, Nervo, A-Trak, and more.
Best of Instagram is a feature from Dancing Astronaut that showcases our favorite pictures from our favorite DJs on Instagram each week. This week, we’ve got gems from Chuckie, Diplo, Axwell, Seth Troxler, and more.
The establishment that’s aiming to redefine the nightlife experience in Sin City just got a whole lot bigger. The Cirque Du Soleil-themed night club, Light at Mandalay Bay in Las Vegas, has revealed the remaining artists to hold residencies at the already star-studded venue. The DJs set to join Skrillex, Sebastian Ingrosso, Zedd and Baauer, include Axwell, Alesso, Nicky Romero, Thomas Gold, A-Trak, Mat Zo, Otto Knows and Alvin Risk, Andy Caldwell, Bassjackers, Carl Kennedy, Dimitri Vegas & Like Mike, Hook N Sling, Sebastien Drums, Stafford Brothers, and Steve Powers. Still tightly under wraps, we are excited to see what the groundbreaking club has hidden behind its doors – a mystery that will be revealed for its opening on April 26th.
Acting as a continual curator of tastes with his now 17th episode of Fool’s Gold Radio, it’s no secret that A-Trak is somewhat of an electronic music aficionado. The monthly mixes fill every musical crevice with tracks of every genre. On this month’s episode, you’ll get to hear everything from underground sensations like Boddika, to up-and-coming stars like Codes. The show also features Disclosure’s knockout single “White Noise” and Dennis Ferrer’s chart-topping Beatport release of Nick Curly’s “Underground.” If you feel your library is looking kind of dull these days, use this mix to color your musical palette.
The 2013 lineup for the infamous Bonnaroo Music & Arts Festival in Tennessee has been announced and will feature a host of electronic artists including A-Trak, Boys Noize, Wolfgang Gartner, and Pretty Lights. In total, 2013′s cast of producers will nearly double from the five in 2012. From Porter Robinson to Four Tet, or Araabmuzik to Paper Diamond, Coachella’s less flashy cousin continues to welcome in the entire spectrum of electronica, pitting some of the genre’s top producers right alongside legendary artists like Tom Petty, Paul McCartney and the Beach Boys.
Skrillex, A-Trak, and Diplo have been teasing an upcoming project, Potato Will Eat You, using nothing but cryptic photos and videos for the past few weeks. The trio has released another video, this time to announce that the launch will take place at 4pm on February 18th and that, despite speculation, it will be much more than just a collaboration. The video comes from its own YouTube outlet that urges viewers to subscribe and is slated to offer “Shortcuts” (which may be DJ lessons of sorts), music videos, audio premieres, along with other intriguing yet mysterious attractions. Can “Potato Will Eat You” still be a collaboration between the Grammy boys? Maybe. But it seems that it will be, in essence, a media hub for dance music exclusives.
If you’re an avid A-Trak fan, there’s a chance you’ve come across one of his YouTube hotel reviews. He analyzes given hotel room in a city in which he is set to perform and in a satirical manner, gives his two cents about his stay. Today he launched Infinite Legroom, a website guide to tasteful travel.
As he states in an opening post, “when you spend more time in hotels and airplanes than at home, your suitcase becomes your home and you start paying excessive attention to things like zippers and 4-way wheels. Inadvertently, your knowledge expands like an inflatable neck pillow.” If his assessment on travel is anything like his prowess in the studio and behind the turntables, then this is a website you’d be well-suited to peruse. Have a look at the newly founded website here.
HARD Events’ second annual voyage of the electronic music cruise Holy Ship!! took place this past January, sailing on a luxury liner from Fort Lauderdale, FL to Nassau, Bahamas and casually stopping along the way for a beach rave on a private island. On top of an announcement for 2014′s Holy Ship!!! (notice the extra exclamation points), they’ve also released a seven minute recap video of this year’s event — capturing the best of sets from Diplo, the dirtybird crew, Skrillex, Justice, A-Trak, Skream & Benga, Knife Party, Tommy Trash, and countless more. There’s nothing that doesn’t look ridiculously fun about this boat rave — let’s all go next year. Pre-booking opens March 5 at 12pm EST (with preference to those who’ve sailed on previous voyages). Read more here.