New York City’s skyline was lit blue and yellow, but Axwell, Sebastian Ingrosso, and Steve Angello have owned the Big Apple for longer than just one night. The love affair between Swedish House Mafia and New York City is well documented and extends far beyond the Madison Square Garden sell out of 2011. After blowing up from the success of “Leave The World Behind,” the trio headed north from Miami to New York to claim a piece of the Apple for themselves.
In November of 2010, Axwell played Webster Hall, Ingrosso played Pacha, and the following month Steve played Roseland Ballroom for New Years Eve. Over two years later, the Swedes returned together to close the collective chapter on NYC. With a flick of the switch, their final run had begun.
Tonight marks the beginning of the Swedish House Mafia’s five day reign in New York City with their highly-anticipated Black Tie Rave. In conjunction with the shows, the Swedish House Mafia and their team have put together an official guide to the city. The content is varied; including bowtie directions, where to eat and drink, set times, show details, and artist profiles. If you’re from the city that never sleeps most of the information won’t be news to you, but for the many fans traveling from other places around the world it could make the difference between a good time and great one. Even if you’re not attending the show but want to score some SHM gear, the location of their pop up shop is included as well
You can access the guide via Issuu and grab some last minute Black Tie Rave tickets through Ticketmaster.
Making their rounds past San Francisco, Chicago and Toronto, Swedish House Mafia have landed in New York for an extended visit before wrapping up One Last Tour in Los Angeles and Miami. Axwell, Sebastian and Steve kick off five nights of performances in the Big Apple tomorrow night at Hammerstein Ballroom with Black Tie Rave, their charitable benefit concert with an elegant dress code.
Before they head to Madison Square Garden to revisit history, and to Brooklyn’s Barclays Center for a triple-header, the Empire State Building will be illuminated blue and yellow to represent Sweden’s flag. When walking the streets of Manhattan tomorrow night, look up to see the mafia in the sky — but don’t miss them while they’re here for once and for all.
Via: NY Post
When Swedish House Mafia first announced the Black Tie Rave concept, some fans were confused. Attending a rave in cocktail attire isn’t typical, but it is unique. Despite the confusion, as with everything the trio do, demand was high and the first round of tickets disappeared quickly raising over $437,000 in the process. Auction number two takes place this Friday beginning at 10am. We anticipate the demand will be similarly high, so prepare to bid quickly. The starting price is $100 and the proceeds will benefit both the victims of Hurricane Sandy and the Save the Children foundation – in memory of the lives lost in the Newtown tragedy.
“During the process of planning the Black Tie Rave, the Newton tragedy happened and we decided that as we had already raised more money than we had hoped for, that we would add Save The Children to the list of charities who will benefit from this event. Their work helping children who have suffered violence of all kinds is incredible and it felt right to bring them into what fundraising efforts we can achieve through this tour.”
In the wake of Hurricane Sandy’s aftermath, we have seen countless artists band together to raise money and awareness for those affected by the storm. The Swedish House Mafia’s Black Tie Rave on February 28th plans to continue this trend, donating 100% of the net proceeds to the Mayor’s Fund to Advance New York City and the Hurricane Sandy New Jersey Relief Fund.
Tickets are on sale now via Ticketmaster’s auctioning system and which will continue until December 16th. The show, scheduled to take place at New York City’s Hammerstein Ballroom, is a strict black tie and ball gowns affair – with an age limit of 21+. I guess it’s time to rent a tuxedo.
Let the bidding begin.
Swedish House Mafia have announced their latest bit of news for New York City. The trio will host their Black Tie Rave at Hammerstein Ballroom on February 28th in support of Hurricane Sandy relief efforts. 100% of net proceeds will benefit the Mayor’s Fund to Advance New York City and the Hurricane Sandy New Jersey Relief Fund. Tickets will be held for auction from December 14th through December 16th at a starting price of $100. Of course, there is a black tie and ball gowns dress code, and ages will be limited to 21 and over.
Stay tuned for more information and don’t miss your chance to join this classy affair. Shall we dance?