Robert Sillerman’s SFX Entertainment continues to acquire some of the biggest brands in electronic music culture, finalizing its acquisition of New York-based Made Event. As the promotional company behind New York’s premier music festival, Electric Zoo, Made Event increases SFX’s circle of influence to one of the largest dance music markets in the United States. What was originally intended to be a 70% acquisition, according to IPO paperwork filed a few months back by SFX, has grown to 100% ownership of the Made Event brand — mirroring the acquisition timeline of ID&T, a company who was also recently fully acquired by Sillerman’s ever-expanding brand.
“The acquisition of Made is strategically important for SFX, as it establishes a strong foothold for us in the New York City region,” said SFX Chairman and CEO Robert F.X. Sillerman. “Co-founders Mike Bindra and Laura De Palma are the ultimate industry professionals, and our management team will benefit greatly from their years of experience. We plan to develop the Electric Zoo brand internationally and have the opportunity to build other SFX brands in the U.S. with the support of Mike, Laura and the team at Made.”
It’s not exactly the type of press you enjoy seeing on the front and center of page A1 of the New York Times, but mass media has picked up on the tragic deaths surrounding Electric Zoo and what this could mean in the long run. The article begins highlighting how the $4.5 billion industry of EDM has attracted both Wall Street investors and mainstream corporate sponsors on its rise, yet recent events have put the culture in jeopardy due to overdoses from MDMA, not only for patrons but also for potential invest0rs.
Executives say that deaths like these have the potential to scare off investors and the corporate sponsors that are eager to reach the genre’s young, affluent and technologically connected fans.
The negative media couldn’t have come at a worse time as we are only weeks away from an expected initial public offering by SFX Entertainment who primarily wants to use its $300 million raised to acquire various dance music related businesses like the promoters of Electric Zoo, Made Event.
“The scrutiny that this is going to come under because of the stock market deal with SFX, it’s like a magnifying glass that’s unfair,” said Amy Thomson, the manager behind Swedish House Mafia, one of the genre’s most successful acts.
Following a previous show cancellation in Boston last week due to injuries, Day 3 of Electric Zoo (9/1) has been called off this morning due to serious health concerns. Concert organizers had continuously urged festival attendees on social media through the weekend to stay safe and hydrated with messages to “get help early” and to “look out for others.”
The city of the New York has released preliminary information for the abrupt cancellation:
Due to serious health risks, the Electric Zoo music festival on Randall’s Island on Sunday, September 1st has been cancelled. The City recommended cancellation and the event promoters have agreed.
During the first two days of the Electric Zoo music festival, two concert-goers have died and at least four others became critically ill and have been placed in intensive care at area hospitals. Definitive causes of death have not yet been determined, however, both appear to have involved the drug MDMA (ecstasy, or molly). The Electric Zoo organizers have worked with City officials to reduce health risks at this event, but in view of these occurrences, the safest course is to cancel the remaining day of the event
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The Dirtybird crew has come a long way since they’ve hatched. The San Francisco-based label, with Claude VonStroke at the helm, has created a fan base of devotees others can only yearn for. This year the clan took up a residency in Ibiza, taking their marquee brand to global pastures. With acts like Justin Martin and Eats Everything as focal points, their brand of spunky house music continues to forge ahead. At this year’s Electric Zoo Festival, the three will unite at the Sunday School Grove, with a solo set from VonStroke and an exciting back-to-back session from Justin Martin and Eats Everything.
Since the first Electric Zoo in 2009, Claude VonStroke has maintained quite the presence at the festival — snagging a booking in three of its five runs. His bouncy brand of booty house has captured revelers for years, but he now has the potential to act as a catalyst for the successful entrance of mainstream EDM aficionados into the soulful world of the underground. In previous years, Sunday School hasn’t had much appeal outside of its established audience but, as EDM has gained traction, its also brought increased visibility to the underground.
Every New York dance music fan’s favorite festival of the year, Electric Zoo, is just over a week away. Right in time for you to start planning your Labor Day Weekend, the 5-year old festival has announced the set times for its expansive lineup. With two main stages to choose from and countless other must see acts planning your attack on Randall’s Island has never been more difficult.
View the set times (and conflicts) here.
Don’t forget to enter our contest to win a Sirius XM Edge radio and a pair of tickets to the first day of Electric Zoo.
Dancing Astronaut is teaming up with SiriusXM to offer one lucky winner the chance to win a pair of tickets to Electric Zoo on Friday, August 30th — plus a SiriusXM Edge Satellite Radio with Vehicle Kit and a 3-month subscription to the SiriusXM All Access Package.
Listen in your car or on your computer, tablet or smartphone to over 175 channels, featuring commercial-free music from nearly every genre – including Electric Area, BPM and more exclusive EDM channels – plus sports, talk, news, comedy and entertainment.
Hear live coverage from Electric Zoo August 30, August 31 and September 1 on SiriusXM’s Electric Area, channel 52. Enter below the jump for your chance to win.
As part of the lead up to this year’s Electric Zoo and the buffet of electronic music talent that’ll come with, Dancing Astronaut is proud to showcase some of the artists, cooperatives, and labels that’ll be representing in full force at this year’s event over Labor Day Weekend. Every year at the Sunday School Groove tent on Randall’s Island provides a haven of nefarious delight for those festival goers seeking solace from the hyper-energized main stage crowds, and among appearances from headliners Danny Tenaglia, Dixon, Laurent Garnier, and John Digweed, Drumcode Records will take center stage in time for Day 3.
With Electric Zoo peeking just over the horizon, the team at Made Event has made the end of summer just a little sweeter. After announcing earlier this spring there would be not one but two Main Stages, the official sitemap has been revealed to show the new configuration. Along with the Main Stage East comes a whole new chunk of dance space, making 2013 the biggest and boldest endeavor yet. Limited 3-day and single day tickets are still available, so oogle the bigger and better grounds, grab your friends, and let the countdown to Labor Day Weekend begin.
Purchase tickets here.
Electric Zoo is celebrating its fifth year in 2013, and for the first time ever it will be hosting its very own radio show on SiriusXM, Fridays at 1:00pm ET on channel 52, Electric Area, with a rebroadcast at 4:00pm ET the following Monday. The show will feature live sets from previous years at the festival, as well as new music from performers that’ll be on display at this year’s event, held on New York’s Randall’s Island from August 30th through September 1st. As a bonus, check out this year’s trailer from the hosts of Electric Zoo, Made Event.