In 2003, Jason Strauss and Noah Tepperberg opened Marquee in New York City. A decade later, the nightclub still stands at 10th avenue — according to Harvard Business Professor Anita Elberse, exceeding the 18-month “typical lifespan of nightclubs in Manhattan” by over eight years.
Publishing two studies on Strauss and Tepperberg’s success with Marquee, Elberse delves into the structure behind the brand. Originally crediting revenues to bottle service in her first report, “Marquee: The Business of Nightlife,” her second take explores the impact that high-profile DJs have had on the club. With revenues of the bottle service model declining from $15 million to $5 million between 2007 and 2011, attention shifts to dance music in her second study, “Marquee: Reinventing the Business of Nightlife.”
In celebration of the first ever electronic dance music course added as a course option at the University of Southern California, the Los Angeles school invited some of dance music’s most important business pioneers for a panel and night of discussion. Gary Richards, creator and mind behind HARD Presents, COO of Insomniac Simon Rust Lamb and TAO and Marquee owner and Las Vegas connoisseur Jason Strauss sat down with an intimate crowd and delved into their individual histories and developments of each of their own innovative brands.
The legendary Richie Hawtin is scheduled to perform at Marquee Las Vegas on October 26th, signifying a shift in the nightlife landscape of one of Vegas’s largest clubs. Embracing the underground electronic scene, Marquee is opening its doors and sound system to the latest and greatest in music-focused entertainment. Hawtin will be bringing his distinct techno sound and technological prowess to the mega-club for the first time in late October, re-establishing the bottle service style of Vegas in one minimalistic techno swoop. One of the world’s most cutting-edge DJs and undisputed spokesman for the underground, Hawtin’s avant-garde style is sure to resonate not only throughout the expansive layout of Marquee but throughout Las Vegas as a whole.
Today is a big day for the techno faithful in New York. Italian techno pioneer Marco Carola – who at present time has arguably the biggest draw in the world as a techno artist – will be bringing his Music On party brand to the pastures of the newly constructed Marquee New York. The venue’s big-room atmosphere, along with its proper Function 1 sound system will act as home base for Carola and his crew starting October 25th and running every Friday from there on out. Music On currently has a residency at Amnesia in Ibiza, running every Friday throughout the summer. Guest DJs have included superstars like Loco Dice, Jamie Jones, Guti, but more will be announced.
Stuck at home Memorial Day Weekend? Rained out on the East Coast? Marquee Las Vegas has the solution to all your problems (well, kind of). The night and day clubs will be streaming the Benny Benassi, Arty, Sunnery James & Ryan Marciano and more live from the day club via Be-At.tv. While it may not be as exciting as spending the weekend surrounded by models and bottles in the City of Sin, it’s a much better time than grilling hot dogs by your parents’ above ground pool.
Tune in live here.
In anticipation for his May 4th show at New York’s recently reopened Marquee nightclub, Adrian Lux has prepared a silky smooth mix showcasing his tastes for more melodic side of house music. Opening with his own “Damaged,” Lux spends the next 20 minutes swiftly moving through a bevvy of tracks with sugar coated synthwork and catchy top lines. It’s an easily digestible, sonically satisfying breakfast guaranteed to shake off the morning blues.
Be sure to grab tickets to see Adrian at Marquee NY this Saturday, May 4th.
Marquee Las Vegas has rolled out a star-studded lineup for Memorial Day weekend, stacking both the Dayclub and Nightclub for four straight days. Arty will kick off the festivities Friday afternoon, followed by Armin van Buuren and W&W that evening. Gareth Emery and Kaskade are slated for Saturday, with Kaskade returning Sunday afternoon and Benny Benassi closing the night out. Memorial Day itself sees Sander van Doorn and Sunnery James & Ryan Marciano take the decks, with Dash Berlin bringing the weekend to a close. To get patriotic by kicking your summer off in the Ibiza of the West, purchase your tickets here.
Even before having his track appear on Marquee’s inaugural compilation, DJ Vice has been delivering technically sound, open format performances at some of New York’s preeminent clubs. Tonight and tomorrow, Vice will be performing at Marquee NYC and LAVO NYC and Dancing Astronaut wants to send you there with a full VIP experience. Three lucky fans will have the opportunity to hang out in the booth, pop bottles, and party at the two hottest clubs in New York City. Enter the contest after the break and check out Vice’s remix of “Safe and Sound” below.
Safe and Sound (Vice Remix Ext) Free Download
The iconic Marquee nightlife brand continues its dominance of the nightlife scene with the release of its first compilation series. The 2-disc compilation showcases the production efforts of over thirty producers and stays true to the club’s always impressive bookings. Clocking in with 36 tracks from Hardwell, Dannic, Ferry Corsten, EDX and more, there is no shortage of riveting builds and thunderous drops here. Progressive and electro focused, Marquee’s first foray into the compilation game is as immaculate and grandiose as the clubs themselves, lending itself to the high energy, party atmosphere the brand is known for.
Track list after the break.
Marquee continues its growth with the introduction of their compilation series due out on March 18th via Black Hole Recordings. The brand, which is well known for its stellar bookings, is attempting to bring their unique nightlife experience out of the club and into your bedroom. Although your sound system might not be as big as theirs, at least your soundtrack will be similar. You can expect the series to showcase offerings from Marquee’s resident DJs as well a slew of club affiliated DJs. The 36-track, 2-disc first installment will feature productions from mainstage mainstays like Tiësto, Nicky Romero, and Hardwell, trance big wigs like Ferry Corsten, Gareth Emery, and Dash Berlin, and a number of unreleased goodies. Pre-order your copy on iTunes now.