Asked for observations at the dawn of the CNTRL: Beyond EDM Tour, Ean Golden does not hesitate.
“Roughly 70 percent of the people at the seminars say they want to be producers,” DJ Tech Tools‘ founder says, grinning broadly. “Fewer people want to be DJs. It’s a paradigm shift in terms of what people want to be.”
It’s the same sea change that made this tour a reality. Conceived by minimal techno legend Richie Hawtin (aka Plastikman), his M-nus Records artists Loco Dice and Paco Osuna, and Golden, CNTRL is as much an educational roadshow as it is a concert tour. Each of the 17 North American shows is preceded by a college-campus seminar, featuring an artist panel discussing music technology and the past and future of dance music. The events are saturated in social media coverage, allowing dance music fans around the globe to tune in and learn.