Following a string of partnerships and acquisitions of dance music entities that includes the deal that will bring Tomorrowland to North America, news has broke that Ultra Music has formed an alliance with Sony Music Worldwide. The relationship has President of Ultra Music Patrick Moxey serving as Sony Music Worldwide’s President of Electronic Music. The strategic deal serves to cover A&R, distribution, international repertoire, and more — but jump below the break to find out what this all really means.
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The Wynn is responsible for bringing a lot of DJ talent to Las Vegas, so it seems like a natural progression that they would begin pumping out content as well. Encore Beach Club, Surrender, Tryst, and XS are teaming up with Ultra Records to release compilation albums, video, and audio content from the Wynn properties. Sidney Samson has mixed the first compilation to be released in “early June,” and the second has already been promised for September 1. Things like “Weekly Nightlife Reports” will also become part of Ultra’s YouTube page.
Patrick Moxey, Ultra’s founder and president, has declared the Wynn “the center of dance music in America,” and Wynn programming director Jonathan Shecter adds that it will “give us tremendous reach.” It’s no secret that we are big fans of the various Wynn properties, and the fact that we’ll be able to enjoy their parties from the comfort of our own homes just makes the proposition that much more enticing.
