“Alive” and “Walking on a Dream” masterminds Empire of the Sun, have teamed up with fellow Aussie Tommy Trash to craft a big track with an even bigger message.The artists’ new collaboration, “Celebrate” comes as a partnership with Coke-A-Cola and (RED), campaigning to fight AIDS with the power of dance as its proponent. The track starts off with a powerful message: “700 babies are born with HIV every day. We invite you to help get that number close to zero just by dancing.”
“Celebrate” is a well-crafted musical creation filled with pulsating synths, hyped up vocals, and a festival quality sound all around. Not to mention, the video features eye-pleasing visuals layered over some funky dance moves from America’s masked masters of dance, the Jabbawockeez.
If you’re feeling inspired to get in on the philanthropy, go to http://www.cokeredmoves.com to find out more about how you, too, can help save lives through the power of music.
Skrillex, Diplo, Kaskade, Tommy Trash and Nero have teamed up with (RED) to bring fans a Grammy’s pre-party called DANCE (RED), SAVE LIVES on February 8th. The mostly invite-only event will be held at a secret location in Los Angeles and will benefit the Global Fund to Fight AIDS. DANCE (RED), SAVE LIVES offers a uniquely intimate setting for audience. If you’re interested in getting a more up-close and personal experience you can bid on the meet and greet package. The highest bidders wins the opportunity to meet dubstep heavy-weight Skrillex.
In the continued long line of humanitarian work by the world’s biggest DJ’s, Tiesto has partnered with the Coca-Cola Company and (RED) for the new mobile game (THRED). The Skidka remix of the Tiësto & Swanky Tunes’ track ‘Make Some Noise’ serves as part of the soundtrack for the game, which features additional music by TOKiMONSTA and DJ Poet.
All proceeds (excluding taxes) will be donated to the Global Fund to invest in HIV/AIDS programs in Africa, a project that aims to end mother-to-child transmission of HIV by 2015. In addition, the monies will also be invested in programs for tuberculosis and malaria treatment as well.
“Collectively, we have the power to help deliver an AIDS-Free Generation,” said Wendy Clark, Senior Vice President of Integrated Marketing Communications, The Coca-Cola Company. “We feel that (THRED) is a great way to capture attention and one that gives everyone the opportunity to contribute their time, money and networks to help end the transmission of HIV from mothers to their babies by 2015.”
This weekend at the Stereosonic Music Festival in Melbourne, Australia, Tiesto and a number of other big name dance music acts will be performing in celebration and honor of World AIDS Day and in collaboration with (RED) and the continued attempt to raise awareness for the transmission, treatment, and elimination of HIV around the world. Click below for a live stream of the event.
Earlier this month we announced Tiësto’s planned partnership with global AIDS awareness brand (RED), and now, on November 27th, the Trance-god, turned fashionista, turned philanthropist, will be releasing DANCE (RED), SAVE LIVES. The compilation album features Calvin Harris, Avicii, Diplo, Laidback Luke, Martin Solveig and more, as well as an exclusive collaboration between Tiësto and Bono on U2′s “Pride.” To accompany the album, there will be a livestream on December 1st from Australia’s Stereosonic festival in an effort to mobilize a global community in the fight against AIDS.
After visiting Africa in 2006, Tiësto was shocked by the devastation of HIV in local communities, and now, with the help of fellow electronic noise makers, plans to raise awareness for those without a voice.
“When I went to Africa in 2006, I was struck by the devastating effect of AIDS. Now the world has an incredible chance to make sure that babies are born HIV free by 2015, and the dance community is going to make a lot of noise to help make this happen.”
Be sure to tune in to www.youtube.com/joinred on December 1st and grab the compilation album when it drops on November 27th.
Tiesto and (RED) have partnered up to raise awareness for the transmission, treatment and elimination of HIV. A global event, scheduled in conjunction with World AIDS Day on December 1st, 2012, will see Tiesto and a slew of top tier EDM acts showing their support by turning their music (RED).
“Having Tiesto engage his strong following to help (RED) deliver an AIDS-free generation is a dream true for us,” (RED) CEO Deborah Dugan tells Billboard.biz. “This is just the kind of firepower we need to bring the world’s attention to the fact that we can end AIDS; a notion that was considered virtually impossible a decade ago.”
I’ve been slacking lately and I forgot to post this little preview when it came out. I remember this track tearing it up at TAO this year. Excited that it drops so soon. Rest assured, Dancing Astronaut will have the release.