Yesterday we received official confirmation that Tommrowland is expanding in the United States under the name TomorrowWorld which will take place in Atlanta, Georgia September 27-29th. Today, we hear news that SFX Entertainment has officially acquired ID&T, the producer of Tomorrowland as well as the Sensation and Mysteryland brands. The deal supersedes their original North America-only joint venture, announced last month.
SFX acquired 75% of the company, valued at approximately $136 million. ID&T is based in Amsterdam as a privately held company which has produced events in Europe and around the world for more than 20 years. Robert F.X. Sillerman, Chairman and CEO of SFX Entertainment, also the man responsible for recent Beatport acquisition, is at the forefront of the deal.
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Despite multiple reports to the contrary, trusted sources have reported that mogul Robert Sillerman’s SFX Entertainment’s buying spree of top electronic dance music entities has hit a major roadblock as the largest South Beach nightlife operator, The Opium Group – which owns hotspots Mansion, SET, Mokai and Cameo – has walked away from a recent deal.
This comes to light on the same week that The Opium Group has announced a grand-reopening of South Beach staple, SET, which has undergone a complete renovation and will feature shows by Arty, Bob Sinclar and Sasha during Miami Music Week.
You’ve probably heard by now that Beatport was bought out by Robert Sillerman’s SFX Entertainment for a reported $50 million earlier this week. It’s a major move for a company that has acquired several key electronic music promotion and live event companies over the last couple of months. Beatport, however, is the first stake SFX has claimed in the realm of digital music sales and other media-focused ventures.
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According to the New York Times Media Decoder, SFX Entertainment has just purchased Beatport for “a little more than 50m.” The move is just another step in CEO Robert Sillerman’s plans to build a billion dollar EDMpire. With a history of acquisitions like Disco Donnie Presents and Life In Color as well as his recent investments into Miami nightlife and the festival circuit, the move comes as little surprise;
“Beatport gives us direct contact with the D.J.’s and lets us see what’s popular and what’s not,” Mr. Sillerman said in an interview. “Most important, it gives us a massive platform for everything related to E.D.M.”
Beatport’s chief executive, Matthew Adell told the Times that he believes SFX can help Beatport expand by tackling live events, especially in booming markets like India and Brazil.
“We already are by far the largest online destination of qualified fans and talent in the market,” Mr. Adell said, “and we can continue to grow that.”
Via: New York Times Media Decoder
When you passed the magazine stand on your way out of the airport last September, you probably forgot to stop and read Billboard’s headline that was attached to a photo of an older man holding a disco ball. Well, that was not just any man, it was billionaire entrepreneur, Robert Sillerman. And he wasn’t grasping a disco ball for no reason – he was sending the message that the dance music bubble will soon land in the palm of his hand.
Big business in dance music is nothing new, but its influence is destined to dominate in 2013, and Dancing Astronaut is here to break down acquisitions past and present, introduce the biggest players that have opened their wallets, and provide insight into the future and where this dance maelstrom could head to next.
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When the news of Tomorrowland’s international expansion broke, the prayers of dance music fans worldwide had been answered. In another respect, the massive move raised questions; mainly the question of “Who is behind the scenes that could be powering a global endeavor?” With Robert Sillerman’s purchases of The Opium Group and Miami Marketing Group that landed his SFX Entertainment a large portion of Miami’s nightlife operation, it had been made clear that the predicted arms race of EDM entities had begun.
That is when we dug deep enough to answer our own, aforementioned question — Sillerman’s SFX has acquired the North American division of ID&T. formed a joint venture with ID&T to create it’s North American division.
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Robert Sillerman, entertainment mogul and head of SFX Entertainment, has declared an arms race on EDM enterprises with a billion dollar budget. After purchasing Donnie Disco Presents and the company formerly known as DayGlow, Sillerman has remained relatively quiet — until now. The billionaire has now purchased a large stake in Miami’s The Opium Group, which manages Mansion, SET, Cameo and Mokai Lounge. After acquiring power of a large portion of Miami’s nightlife scene, the rumors continued to surface, and it appears as if Sillerman has just begun an EDM shopping spree.
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