Ultra Records teams up with Yahoo Live and Simon Cowell for ‘Ultimate DJ’
Simon Cowell's Ultimate DJ competition has earned additional credibility with the announcement that Ultra Records would be throwing its hat in the ring as an official partner of the Yahoo Live and Syco Entertainment talent contest
Casting company behind Jersey Shore has launched an EDM reality show
When rumors of Simon Cowell's entry into electronic music began circulating the internet, the entire scene reeled in disgust. Thankfully plans for the show were squashed a few months later - the legitimacy of electronic music and the DJing artform left intact. Enter Doron Orfir Casting, the evil masterminds behind the wildly successful Jersey Shore. Their website, www.edmcasting.com, provides us with a brief sense of what to expect out of the proposed competition - an over-the-top and incredibly kitsch mainstream attempt at appealing to the "EDM Generation."